Bryn Ray
What I Do
I help organisations to plan and realise more holistic futures for their digital experiences. Typically this is achieved by collaboratively envisioning an experience vision based on long term business strategy, deriving and identifying structural changes required to realise that vision, then planning how to make those changes effectively.
Connecting Experiences
At American Express
Creating an experience vision and deriving governing design patterns for online customer servicing across all products and markets.
Improving Discovery
At American Express
Establishing a robust, global information architecture strategy, and improving operational processes to support ongoing content findability and discoverability.
Systemising Design
At Farfetch
Assessing the value proposition for a centralised design system, shaping the product vision, and defining the operational strategy.
Globalising Patterns
At Centrica
Building a global pattern book and design system to shape, direct, and govern all design effort across all products, services, and markets.
Scaling Design
At British Gas
Formalising operational processes into a design operations playbook to enable efficient scaling across a distributed team working on a collection of brands.
Reducing Cost
At British Gas
Defining a digital product approach to reduce the cost of servicing customers, and improve experience while re-structuring the design organisation.
Centralising Services
At Global
Building a centrally managed, white-label event and travel booking platform to manage end-to-end booking management for all subsidiary festival brands.
Optimising Conversion
At EasyHotel
Re-imagining the online booking experience from top of funnel through to conversion with a focus on optimising room selection, configuration, and payment.